Scaling Senior Care Lead Generation
dau partnered with SilverGenie to generate high-intent leads for senior healthcare services through a multi-channel paid media strategy balancing search and social acquisition.
Project Overview
About The Brand
Campaign Objective
Generate high-intent healthcare leads through Meta and Google Ads while maintaining strong cost efficiency and trust-led engagement.
Campaigns Executed
Google Search Campaigns
Meta Lead Generation Campaigns
Static & Carousel Creative Testing
Multi-Channel Optimisation
The Advertising Environment
Grow Indigo operates in a performance-sensitive agricultural category where:
Trust-sensitive healthcare category
Intent varies significantly by service type
Cost efficiency critical for sustainable growth
How dau Approached the Campaign
Key Strategic Elements
- 1High-intent keyword targeting for healthcare searches
- 2Platform-specific messaging aligned with decision-making behaviour
- 3Value-led creatives reinforcing trust and reliability
- 4Coordinated search and social acquisition strategy
Execution & Optimisation Framework
- 5Structured keyword refinement based on intent depth
- 6Continuous creative performance evaluation
- 7Budget adjustments based on CPL performance thresholds
- 8Ongoing monitoring to improve lead relevance and engagement
Performance Outcomes
356% Increase
Total Leads
₹16
Meta CPL
₹223
Google CPL
Why This Strategy Worked
Intent-aligned keyword targeting strengthened relevance
Trust-focused messaging improved engagement
Multi-channel discipline improved conversion coverage
Continuous optimisation ensured cost efficiency
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