HealthcareSEOAEO161% more keywords in Google AI overviews for a hospital network
Narayana Health is one of India's largest hospital networks. Patients research symptoms, treatments and doctors online before they choose a hospital, and more of that research now starts in AI answers.
Headline result+161%Keywords appearing in AI OverviewsFrom 2,040 to 5,315
The results
161% more keywords in Google AI Overviews for a hospital network
Organic clicks grew from 262,389 to 469,630 and search impressions doubled. The number of keywords where Narayana Health appears in Google AI Overviews grew from 2,040 to 5,315, so the brand is now named in more of the answers patients read first.
+161%Keywords appearing in AI OverviewsFrom 2,040 to 5,315
+79%Organic clicksFrom 262,389 to 469,630
2xSearch impressionsFrom 24.4M to 49.5M
2xBlog impressionsFrom 21.8M to 43.4M
Period: April 2025 to August 2025 · Source: Google Search Console and Semrush
The story
What we did and what moved
We built out medically reviewed content around the questions patients ask, structured it so Google and AI assistants could quote it, and strengthened the technical foundations across the site.
Services in this work
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