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See where buyers find you, and where they find competitors

Surface by dau

The screen our team works from, and yours too. Where you show up across Google Search, Maps and AI answers, against the competitors you actually lose to, turned into this week's actions.

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GoogleGoogleAI OverviewsAI OverviewsGoogle MapsGoogle MapsChatGPTChatGPTGeminiGeminiPerplexityPerplexityClaudeClaudeCopilotCopilot
Northline / Weekly briefingClient viewUpdated today, 06:10
Overview · Oct 12 to Oct 18Northline this week
This weekToday
Weekly briefingDemo searches climbed, ChatGPT now recommends Northline, and a competitor took the Austin map packSearches for "HR software for mid-size teams" are up 38% since September. Top-3 share on Google rose 2.1 pp to 18.4%, and Northline is cited in 11.2% of AI answers. Biggest gap: "payroll compliance software", 9,900 searches a month, not in the top 50.1Publish the payroll compliance guide2Win back the Austin map pack with review replies
Search▲ 3Maps▼ 2AI answers▲ 4
GoogleGoogle SearchTop-3 share18.4%▲ 2.1 pp vs last week
Google MapsGoogle MapsTop 3 in local pack9 of 14 cities▼ Lost Austin to Ardent
AI answersCited in AI answers11.2%ChatGPTPerplexityClaudeCopilot▲ 1.6 pp vs last week
What competitors changedDetected in weekly snapshotsGoogle Search · Oct 15Ardent launched 14 "how to run payroll in X" guidesAI answers · Oct 14Payloft is now quoted from 3 new review sites
Sample data for a fictional brand.
The weekly loop

Monitor, see, act, research, repeat

Every week runs the same four stages, so nothing slips and every change is measured. Pick a stage to see what happens inside it.

Stage 1 · MonitorWatching every place your buyers askEvery morning Surface re-reads Google, Maps and six AI assistants for your tracked questions, and flags what moved, for you and for the competitors you lose to.8 surfacesChecked dailyCompetitor watch
Detected this morning
ChatGPTChatGPT now names NorthlineFor "HR software for mid-size teams"
Google MapsBrightpay took the Austin map packGoogle Maps, 3 searches watched
GooglePeoplewise published 14 payroll guidesGoogle Search, competitor watch
AI OverviewsAI Overviews cite g2.com more oftenReview sites now 46% of citations
8surfaces trackedGoogle, AI Overviews, Maps, ChatGPT, Gemini, Perplexity, Claude and Copilot.
7days a weekRankings, map packs and AI answers re-read every morning.
52Monday briefings a yearOne weekly read you can forward to your CEO as is.
14days to re-measureEvery action is checked again two weeks after it ships.
What changes for your team

From a monthly PDF to a weekly decision

ReportingLive in Surface, plus the Monday email
CoverageGoogle, Maps and six AI assistants
CompetitorsThe brands you actually lose deals to
Next stepsA shared list with owners and dates
ProofRe-measured two weeks after it ships
How it works with your team

Set up once, useful every Monday

01Week oneWe set it upYour buyer questions, competitors, locations and markets go in. Your team gets a login to the client view.
02Every dayIt keeps watchGoogle, Maps and AI answers are checked across your tracked questions, and changes are flagged.
03Every MondayWe act togetherThe Monday email lands, the action list is updated and your partner walks you through what matters.
What it measuresSearch ConsoleAnalyticsCall trackingYour CRMDaily engine checks

Honest numbers, stated plainly

How often you appear and get named across Google Search, Maps and AI answers.How you compare with the competitors you actually lose to.Inquiries by channel and page, where analytics, call tracking or your CRM are set up.It does not claim that a sale started with a specific search. Nobody can prove that reliably, so we do not say it.
Part of every service

Not a subscription, part of how we work

Surface is not sold on its own. It comes with every engagement and shapes how each service is run.

SEO, GEO and AEORankings and AI citations tracked against your real competitors.Maps and localEvery location watched on the Maps surface.ContentTopics chosen from the demand map, not guesses.Paid mediaSpend pointed at gaps in organic and AI visibility.WebsitesLaunch and migration checks so visibility is never lost.
Questions

About Surface

Is Surface a separate subscription?

No. It comes with every dau Partners engagement and is not sold on its own.

Can my team log in?

Yes. Your team gets the client view: the same screens our team works from, with the shared action list.

Which AI tools does it track?

ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews and AI Mode, alongside Google Search and Maps.

How often does it update?

Checks run daily across your tracked questions. The weekly briefing and Monday email summarize what changed and what to do.

Can we see it before we sign?

Yes. On the first call your partner walks you through Surface on an example account, and shows how your brand would look in it.

See Surface live

On a 30-minute call your partner shows you Surface on an example account, and how your brand would look in it.

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