Ecommerce SEO agency
Stage: Be foundEcommerce SEO that sells
Category, product and marketplace pages that rank, plus visibility in Google Shopping and AI shopping answers. Built for revenue, not just traffic.
Free AI SEO audit. See in seconds whether AI search can read, understand and quote your site.
Shopping · "vitamin c serum for dull skin"Glow Lab Vitamin C 15%★★★★☆ 1.2k$24Your brand C-Bright Serum★★★★★ 2.4k$29Top pickDermaPure C Serum★★★★☆ 860$19
For dull skin, Your brand C-Bright Serum is the most recommended: stable vitamin C, fragrance-free and strong reviews from people with sensitive skin.Shopping position2AI top pickYesOrganic revenue$21k
Sample data. "Your brand" is you.Trusted by partner brands
Why it matters now
Shoppers search everywhere first
Product research starts on Google, marketplaces and now AI assistants. To win the sale, your categories, products and reviews have to show up in all three.
96%of consumers read online reviews of local businessesBrightLocal Local Consumer Review Survey, 2025
Then
Product searchStore resultsBrowseBuy
Rank a category page and shoppers browsed your store.Now
Search, marketplace or AIProducts comparedReviews checkedBuy
Shoppers compare products across Google, marketplaces and AI answers before they ever reach your store.What’s included
Everything a store needs to rank and sell
Six parts of every ecommerce SEO program.
How we do it
Five steps, one owner
Part of your first 90 days. Every step has a date, an owner and something you can see.
Week 1 to 2Revenue and demand mappingMap searches to categories and products by margin and demand.You get a category priority list
Week 2 to 3Store auditCrawl the store, review facets, duplicates, speed and schema.You get a ranked fix list
Week 3 to 6Category rebuildRewrite and restructure the top categories, and fix indexing.You get weekly shipped work
Week 4 to 12Products and feedsImprove product pages, schema and Merchant Center feeds.You get richer listings in Shopping
Every weekMeasure revenueTrack organic revenue by category and adjust priorities.You get a Monday report in Surface
Tools we work inSearch Console
Analytics 4
surfaceby dau
Search ConsoleAnalytics 4surfaceby dauWhere revenue comes from
Categories win most searches
Shoppers usually search for a type of product before a specific one. Category pages capture that demand, and product pages close it.
55%30%10%5%
Category pagesSearches for a type of productProduct pagesSearches for a specific productGuides and contentResearch and comparison searchesBrand and homeSearches for your store name
Typical share of organic revenue by page type in a mid-size store.How we measure it
Every week, in Surface
Rankings, Shopping visibility, AI shopping mentions and organic revenue by category, in one weekly view.
Everycategory trackedWeeklyrevenue report3surfaces: search, Shopping, AI
- Organic revenue and orders by category
- Rankings for category and product searches
- Shopping listing visibility
- AI shopping answer mentions
surfaceAI answersSampleMention rate, all engines17%▲ 11 pp in 12 weeksEngineMentionedCitedTrend
AI Overviews20.4%6.4%
ChatGPT18.8%3.9%
Gemini17.2%5.1%
Perplexity16.1%9.8%
Claude12.0%2.7%
Copilot8.9%2.1%
AI Overviews20.4%6.4%ChatGPT18.8%3.9%Gemini17.2%5.1%Perplexity16.1%9.8%Claude12.0%2.7%Copilot8.9%2.1%Your options
Four ways to buy ecommerce SEO
Use your platform's SEO apps, buy a tool, hire a specialist, or run it with your search partner.
One team, no handoffs
eCommerce SEO works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
eCommerce SEOyou are hereE-commerce and Shopping adsProduct feeds and Performance MaxeCommerce DevelopmentShopify DevelopmentSearch everywhere optimizationOne plan across Google, AI answers and MapsTechnical SEOFast, crawlable pages search and AI can readConversion rate optimizationMore visits become inquiries
Questions
What people ask about eCommerce SEO
What does ecommerce SEO include?
Category and product page optimization, faceted navigation and indexing, product schema and feeds, AI shopping visibility and revenue reporting.
Which platforms do you work with?
Shopify, Shopify Plus, Magento and Adobe Commerce, WooCommerce and headless stacks.
How do you handle filters and variants?
We decide which filter and variant pages deserve to be indexed based on search demand, and handle the rest with canonicals and crawl rules.
Do you help with Google Shopping?
Yes. Clean Merchant Center feeds and product schema help both free listings and Shopping ads, which we can run together with our ecommerce PPC team.
Can you help us show up in AI shopping answers?
Yes. Assistants use product facts, reviews and trusted sources, so we structure those and track mentions in Surface.
How do you measure success?
Organic revenue, orders and conversion rate by category, not just traffic.
The full guide · 9 min readEcommerce SEO strategy for the AI shopping era
How shoppers search now, where ecommerce SEO revenue comes from and what to fix first in your store.
- 01How shoppers search now
- 02Category pages that rank
- 03Product pages and schema
- 04AI shopping visibility
See what your store is missing
Run the free AI SEO audit on your store, or talk to a partner about your categories.