Free AI SEO audit

Can AI search find you?

See in seconds whether ChatGPT, Gemini, Perplexity and Google can read, understand and quote your website, with a plain-English fix for everything that fails.

Results in seconds31 checks, 4 areasFix list for every issue

Checks access for

dau audit · yourwebsite.comSample

AI can read yourwebsite.com. It can't tell who you are yet.

Access: 92
Readability: 81
Understanding: 44
Answer readiness: 63

6 of 6 AI crawlers allowed

AI cannot tell who the business is
Add Organization (or LocalBusiness) schema with your name, logo, address and contact details.
High impact · Quick fix
Not linked to your official profiles
List your LinkedIn, Crunchbase, Wikipedia and social profiles in the sameAs field of your Organization schema.
Medium impact · Quick fix
Headings do not match the questions buyers ask
Add headings phrased as the questions buyers ask, each with a two or three sentence answer below.
Medium impact · Quick fix

See all 31 checks

Search and AI visibility work for brands like these

What we check

How AI search reads your site

Before an assistant can recommend you, five things have to go right. The audit checks each one, in order. Pick a stage to see what we look at.

Stage 1 · CrawlAre AI crawlers allowed in?

Each assistant sends its own crawler. Your robots.txt decides which ones may read your pages, and many sites block them without knowing.

If a crawler is blocked, that assistant cannot read or cite you, however good the page is.

GPTBot and OAI-SearchBotChatGPT training and ChatGPT search

ClaudeBot and PerplexityBotClaude and Perplexity

Google-Extended and BingbotGemini, Bing and Copilot

robots.txt and noindex rulesRead rule by rule, for your homepage

31checks on every audit

6AI crawlers tested one by one

4scored areas, one total

8surfaces in the full audit

Two audits, both free

Start with the quick check, then see the full picture

The instant check tells you if AI search can read your site. The full audit tells you whether buyers actually find you, on Google, in the map pack and in AI answers, and who they find instead.

Instant AI readiness checkCan AI crawlers read, understand and quote your site?

SecondsTurnaround31ChecksEmailTo unlock

Which AI crawlers your robots.txt lets in, or blocks
Whether your content is visible without JavaScript
Structured data that tells AI who you are
Titles, headings, canonical and index rules
A score out of 100, with a fix for every issue

Sample result

Access72

Readability81

Understanding48

Answer readiness55

Run the instant check

Full AI SEO auditWhere buyers find you, and where they find competitors

8Surfaces3Competitors30 minWalkthrough

Where you rank on Google for the questions your buyers search
Your map pack position across your service area
What ChatGPT, Gemini, Perplexity and AI Overviews say, and who they name
Content and authority gaps against three competitors
A prioritized action list, walked through on a 30-minute call

Inside the full audit

What you get back from a strategist

A report built in Surface, checked by a person and walked through with you on a call. Pick a tab to see a sample.

IllustrativeNorthlinevs Brightpay, Peoplewise, Gusto

Google Search41/ 100Top 10 for 18 of 60 buyer searches

You41

Brightpay66

Peoplewise52

Gusto74

Google Maps58/ 100Top 3 in 14 of 49 grid points

You58

Brightpay47

Peoplewise31

Gusto22

AI answers22/ 100Named in 9 of 40 AI answers

You22

Brightpay48

Peoplewise35

Gusto61

Biggest gap: AI answers. Competitors are named about twice as often. Two blocked crawlers and a missing comparison page explain most of it.

How the full audit works

Four steps, one call

Tell us about you
Your website, your top competitor and what matters most. Two minutes.
We run Surface
Your buyer questions are checked on Google, Maps and six AI assistants, side by side with three competitors.
A strategist reviews it
A person checks the data, removes the noise and writes a short, prioritized action list.
We walk you through it
A 30-minute call to go through the findings. Keep the report either way.

AI SEO audit vs SEO audit

A regular SEO audit stops at Google

Classic audits list crawl errors and keyword gaps. Buyers now ask assistants and check the map pack before they ever click, so the audit has to look there too.

Regular SEO auditAI SEO audit by dau

Where it looksRegular SEO auditGoogle search resultsAI SEO auditGoogle, Google Maps and six AI assistants

Crawler accessRegular SEO auditGooglebot onlyAI SEO auditGooglebot plus GPTBot, ClaudeBot, PerplexityBot, Google-Extended and Bingbot

What it measuresRegular SEO auditRankings and trafficAI SEO auditRankings, map pack position and whether AI names you

CompetitorsRegular SEO auditOften left outAI SEO auditThree competitors, question by question

Structured dataRegular SEO auditChecks it is validAI SEO auditChecks it says who you are, in a way AI can repeat

OutputRegular SEO auditA long export of issuesAI SEO auditA short list of actions, with owners and expected impact

Who reviews itRegular SEO auditUsually a toolAI SEO auditA strategist, on a call with you

The guide

AI SEO audits, explained

What is an AI SEO audit?

An AI SEO audit checks how visible your business is in AI-powered search: Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity, Claude and Copilot. It covers the technical side, whether AI crawlers can reach and read your site, and the outcome side, whether those assistants actually recommend you when buyers ask.

A traditional SEO audit asks "can Google rank this page?" An AI SEO audit adds a second question: "when someone asks an assistant for a recommendation, is your brand in the answer, and if not, who is?"

Why rankings alone no longer tell the story

Buyers increasingly get an answer before they get a list of links. An AI Overview or a ChatGPT reply may name three providers and the buyer never scrolls further. You can rank on page one and still be missing from the answer.

That is why the full audit measures three surfaces side by side: classic results, the map pack for local intent, and AI answers.

Ranking well on Google helps, because many assistants draw on search results. It is not enough on its own: assistants also lean on reviews, forums, comparison pages and structured facts about your business.

What an AI SEO audit checks

A complete audit covers five stages, from the plumbing to the outcome:

Crawl: robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot
Fetch: HTTPS, status codes, redirects, speed and page weight
Read: whether your content is in the HTML or only appears after JavaScript runs
Understand: Organization, product, service and FAQ schema, and links to your official profiles
Answer: clear headings, question-style sections, lists and tables that assistants can quote

AEO and GEO audits: what the terms mean

You will see the same work described in different ways. Answer engine optimization (AEO) focuses on being the answer an assistant gives. Generative engine optimization (GEO) focuses on being a source large language models trust and cite. An AEO audit or GEO audit is an AI SEO audit seen through one of those lenses.

In practice the checks overlap almost completely, so our audit covers both and reports them in one score.

How to read your results and what to fix first

Start with crawl access. If an AI crawler is blocked, nothing else matters for that assistant. Next fix readability, because content hidden behind JavaScript is often skipped. Then strengthen understanding with structured data and consistent facts.

Outcome gaps take longer: comparison pages, mentions on sites assistants quote and plain answers to the questions buyers ask. This is where the full audit and an ongoing program help most.

FAQ

Questions about the audit

Is the AI SEO audit really free?

Yes. The instant check is free; we ask for your work email to show the full results. The full audit is also free, with no obligation to work with us afterwards.

Why do you ask for my email?

So a strategist can follow up if your results show something worth fixing. One follow-up at most, and no newsletter unless you ask for it.

How long does the full audit take?

The instant check takes seconds. For the full audit, we confirm a date for your walkthrough call when we receive your request.

Do you check ChatGPT and Google AI Overviews?

The instant check tests whether their crawlers can read your site. The full audit goes further and checks what ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews actually say for the questions your buyers ask.

What is the difference between this and a regular SEO audit?

A regular SEO audit focuses on Google rankings and technical errors. An AI SEO audit also checks whether AI crawlers can read your site and whether AI assistants recommend you or a competitor.

What is a GEO or AEO audit?

Both are names for the same kind of review. AEO looks at being the answer an assistant gives; GEO looks at being a source AI models trust. Our audit covers both.

What happens after the audit?

You keep the report. If you want help acting on it, we work in 90-day blocks with a 6-month minimum, reviewed every Wednesday and summarized every Monday.

What do you do with the website I check?

We read your public homepage, robots.txt and sitemap, the same files any search engine reads. We store the address, the result and your email so a strategist can follow up. See our privacy policy for details.

Find out what AI search sees

Run the instant check now. If you want the full picture, a strategist will take it from there.

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