Social media management
Stage: Be chosenSocial media management
Social media that builds the demand search then captures: planning, content, community and reporting across Instagram, LinkedIn and more.
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Campaigns · last 12 weeks
Cost per qualified lead$34
High-intent search46%
Meta prospecting26%Retargeting14%Broad and wasted14%Qualified leads a month162Wasted spend14%Return on ad spend3.8x
Sample data. Share of monthly spend by campaign type.Trusted by partner brands
Why it matters now
Social creates the search
People who see you on social media search for you later. Consistent, useful social content grows branded searches and makes every other channel work harder.
Then
Random postsLikesNo planNo result
Posting was a box to tick, measured in likes.Now
Content planUseful postsCommunitySearches and leads
Social is planned with search and content, and measured on what it drives.What’s included
Everything that builds an audience
Six parts of every social program.
How we do it
Five steps, one owner
Part of your first 90 days. Every step has a date, an owner and something you can see.
Week 1 to 2Audit and strategyReview channels, audience and competitors, and agree goals.You get a social strategy
Week 2 to 3Calendar and templatesPlan themes and build branded templates.You get a content calendar
Week 3 to 12Publish and engagePost, reply and test new formats.You get steady publishing
Week 6 to 12Boost winnersPut paid support behind the best posts.You get more reach for less
Every monthReportEngagement, branded search and leads.You get a monthly report
Why social helps search
Seen on social, searched on Google
Social rarely closes the deal on its own. It plants the name, and buyers search for it when they are ready. We track that branded search lift.
- Step 1: SeeA useful post or video
- Step 2: RememberThe name sticks after a few touches
- Step 3: SearchBuyers search your brand later
- Step 4: ChooseSearch and reviews close the deal
How we measure it
Measured on what it drives
Reach and engagement, plus branded search and leads from social, reported every month.
Monthlycontent calendarEverycomment replied to1report with search lift
- Engagement rate by format
- Follower growth on key channels
- Branded search volume
- Leads and traffic from social
Your options
Four ways to run social
Post in-house, use a freelancer, hire a social agency, or run it with your search partner.
One team, no handoffs
Social Media Management works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Questions
What people ask about Social Media Management
Which platforms do you manage?
Instagram, LinkedIn, Facebook, YouTube, X and Pinterest, chosen on where your buyers are.
Do you create the content?
Yes, posts, carousels, short video and graphics, with your approval before publishing.
Do you reply to comments?
Yes, with agreed guidelines and escalation for anything sensitive.
Can you write LinkedIn posts for our founders?
Yes, written with them in their voice.
How do you measure social?
Engagement and reach, plus branded search lift and leads from social.
What is the minimum engagement?
We work in 90-day blocks with a 6-month minimum.
The full guide · 6 min readSocial media that builds search demand
How to plan social content that grows branded search and leads, not just likes.
- 01Strategy and themes
- 02Formats that work
- 03Community
- 04Measuring the impact
Make social pull its weight
Talk to a partner about a social plan tied to search and leads.