Growth for ecommerce brands
D2C brands, online stores, marketplacesGrowth that sells more than it spends
Ecommerce brands rarely run out of traffic. They run out of margin, buying the same customers again and again through ads. We build search, shopping and AI visibility that brings buyers to your products at a cost you can scale.
From product search to order
Visit to order5.3%Media cost per order$15.0
Fewer, better visits to the right products. Worked example: 10,000 product searches, $0.80 average cost per visit.Ecommerce brands we work with
How shoppers decide
One purchase, searched six ways
A shopper searches a product on Google, checks Amazon, asks an AI tool for the best option, scrolls Instagram and reads reviews before buying. Your products need to win each of those moments.
DiscoverGoogle Searchvitamin c serum for oily skinCategory and product pages that rank for what shoppers type, not just your brand.CompareGoogle Shoppingvitamin c serum under $30Clean product feeds with the titles, prices and ratings that win the shopping grid.aCheckAmazon and marketplacesvitamin c serumListings that rank inside marketplaces without undercutting your own store.
ShortlistAI answersbest vitamin c serum for sensitive skinProduct facts, ingredients and reviews structured so AI shopping answers include you.
WantInstagram and Metareels and shop tabsCreative and catalog ads that turn interest into a product page visit.YTTrustReviews and videodoes it actually workReal reviews and video that answer the doubt before checkout.
TrustReviews and videodoes it actually workReal reviews and video that answer the doubt before checkout.What breaks at scale
More traffic, thinner margins
Most ecommerce growth breaks the same way as the catalog and ad budget grow.
01Ads doing all the workRevenue depends on paid media, so every sale costs more each quarter.
02Category pages that never rankThin collection pages with no content, filters creating duplicates and no internal links.
03Feeds nobody maintainsProduct titles, prices and stock in Shopping and marketplaces fall out of date.
04Invisible to AI shoppingProduct data is not structured, so AI tools recommend competitors with clearer facts.
05ROAS that hides the truthPlatforms claim the same order twice and nobody knows the real cost per new customer.
Our approach
Built around margin, not traffic
Five systems we put in place for every ecommerce brand.
01SearchCategory and product SEOCollection and product pages that rank for buying searches and earn sales without ad spend.
02ShoppingFeed and shopping managementProduct feeds kept accurate across Google Shopping and marketplaces.
03AI answersAI shopping visibilityStructured product data, reviews and comparisons that AI answers can quote.
04AdsPaid media with a margin floorCampaigns judged on contribution after ad cost, not platform ROAS.
05MeasureOne view of revenueOrders, new customers and cost per acquisition reported from the store, not the ad platform.
Outcomes we optimize forA larger share of revenue from organic and shoppingLower blended cost per orderVisibility in AI shopping answersReporting that matches the store backend
What we refuse to doScale spend on products that lose money after adsReport platform ROAS as profitCut organic work to hit a monthly ad targetDiscount your brand to win marketplace rank
Proof
All ecommerce case studiesEcommerce work in numbers
Services for ecommerce
Where we usually start
Most brands start with category SEO and feed cleanup, then add AI shopping visibility and margin-led paid media.
Questions ecommerce teams ask
Before you talk to us
Do you work with D2C brands and marketplace sellers?
Yes. We work with D2C brands on Shopify and custom stores, and with brands that sell through marketplaces as well. The plan balances both so channels do not compete.
Will SEO really reduce our ad spend?
It reduces dependence on it. As category and product pages earn sales on their own, paid media can focus on new customers and products that need the push.
How do you measure ecommerce marketing?
From your store data. We report orders, new customers and cost per acquisition after ads, then compare that with what each platform claims.
Can you help with AI shopping results?
Yes. We structure product data, reviews and comparisons so AI tools like ChatGPT and Google AI Overviews can recommend your products accurately.
How soon do results show?
Feed fixes and paid media changes move within weeks. Category SEO and AI visibility usually build over three to six months.
Sell more without buying every sale
See how your products show up across Google, Shopping, marketplaces and AI answers, and where margin leaks.