Technical SEO services
Stage: Be foundTechnical SEO that ships
Crawling, rendering, speed, schema and site architecture, fixed by engineers who write the tickets and check the release. For Google and the AI crawlers that now read your site too.
Free AI SEO audit. See in seconds whether AI search can read, understand and quote your site.
Crawl report · yourbrand.com
GooglebotAllowed
GPTBotAllowed
ClaudeBotAllowed
PerplexityBotAllowed
Google-ExtendedAllowed
BingbotAllowedIn a browser
Without JavaScriptMost content missing
LCP1.9sINP140msCLS0.04
AI crawlers allowed6 of 6Words without JS2,140Core Web VitalsPass
Trusted by partner brands
Why it matters now
More crawlers, less patience
Google is no longer the only crawler that matters. AI assistants send their own, and many do not run JavaScript. A site that is slow, blocked or script-heavy loses rankings and AI answers at the same time.
Then
GooglebotRenders JavaScriptIndexesRanks
One crawler, patient enough to render your scripts.Now
Googlebot and AI crawlersMany skip JavaScriptPartial contentMissed answers
If content only appears after scripts run, several AI crawlers see an empty page.What’s included
What crawlers need to read you
Six areas we audit and fix.
How we do it
Five steps, one owner
Part of your first 90 days. Every step has a date, an owner and something you can see.
Week 1Access and goalsGet Search Console, analytics and staging access, and agree priorities.You get a shared fix tracker
Week 1 to 3Full technical auditCrawl the site as Googlebot and as AI crawlers, and test rendering and speed.You get a ranked list of issues
Week 2 to 6Tickets and fixesWrite developer-ready tickets, or fix directly if we run your site.You get weekly shipped fixes
Week 4 to 12Release QACheck every release on staging before it goes live.You get no surprise ranking drops
Every weekMonitorWatch crawl stats, indexing and Core Web Vitals, and flag regressions.You get a Monday report in Surface
Tools we work inSearch Console
Analytics 4
surfaceby dau
Search ConsoleAnalytics 4surfaceby dauWhat we usually find
Small issues, site-wide impact
Most technical problems sit in templates and settings, not individual pages. Fix them once and every page benefits.
30%25%20%15%10%
Indexing and duplicatesCanonicals, parameters, thin pagesSpeed and Core Web VitalsImages, scripts, layout shiftRendering and accessJavaScript content, blocked crawlersLinks and architectureOrphan pages, redirect chainsStructured dataMissing or invalid schema
Typical share of issues found in a first technical audit.How we measure it
Every week, in Surface
Crawl health, indexing, Core Web Vitals and AI crawler access, tracked every week with alerts for regressions.
6AI crawlers checked3Core Web Vitals trackedEveryrelease reviewed
- Indexed pages and coverage errors
- Core Web Vitals pass rate by template
- AI crawler access and rendered content
- Crawl stats and server response
surfaceAI answersSampleMention rate, all engines17%▲ 11 pp in 12 weeksEngineMentionedCitedTrend
AI Overviews20.4%6.4%
ChatGPT18.8%3.9%Gemini17.2%5.1%
Perplexity16.1%9.8%Claude12.0%2.7%Copilot8.9%2.1%
AI Overviews20.4%6.4%ChatGPT18.8%3.9%Gemini17.2%5.1%Perplexity16.1%9.8%Claude12.0%2.7%Copilot8.9%2.1%Results
All case studiesResults, not promises
Your options
Four ways to fix technical SEO
Use a crawler yourself, ask your developers, hire a specialist for an audit, or run it with your search partner.
One team, no handoffs
Technical SEO Services works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Technical SEO Servicesyou are hereSEO and enterprise SEORankings for questions that lead to revenueEnterprise SEO ServicesAnswer engine optimizationGet named in ChatGPT, Gemini and AI OverviewsGenerative engine optimizationContent AI models pick up and quoteAI-ready website buildsNext.js, Webflow and WordPress done rightAnalytics and trackingGA4, Search Console and tag setup
Guides
Go deeper on Technical SEO Services
A closer look
What a technical SEO audit actually checks
Technical SEO makes sure search engines and AI crawlers can find, render and understand every page that matters. This is the checklist we work through, in order of impact.
| Area | What we check | Why it matters |
|---|---|---|
| Crawling | robots.txt, sitemaps, crawl paths, crawl budget on large sites | Pages Google never reaches cannot rank |
| Indexing | Canonicals, noindex, duplicates, parameter URLs | The right version of each page gets indexed |
| Rendering | JavaScript rendering, content hidden behind scripts | What users see must match what crawlers see |
| Speed | Core Web Vitals: LCP, INP, CLS by template | Slow templates lose rankings and conversions |
| Architecture | Depth, internal links, orphan pages, faceted navigation | Authority flows to the pages that sell |
| Structured data | Organization, Product, FAQ, Article, Breadcrumb schema | Rich results and clearer facts for AI answers |
| International | hreflang, country folders, language targeting | The right country sees the right page |
| AI crawlers | Access for GPTBot, Google-Extended, PerplexityBot and others | Decides whether AI assistants can read and cite you |
| Logs | Server log files: what bots actually crawl | Shows wasted crawl and missed pages |
| Migrations | Redirect maps, staging crawls, launch monitoring | Protects traffic through a rebuild or replatform |
Audit, then fix
An audit is only useful if the fixes ship. Every issue we report comes with its impact, the pages affected, the exact fix and who needs to make it, and we work with your developers or make the changes ourselves.
Signs you need technical SEO now
- Pages are "Discovered, currently not indexed" or "Crawled, currently not indexed" in Search Console
- Traffic dropped after a redesign, migration or CMS change
- Core Web Vitals fail on your main templates
- Your site relies on JavaScript to show its main content
Questions
What people ask about Technical SEO Services
What is technical SEO?
The work that makes a site easy to crawl, render, understand and index: access, speed, structure, indexing rules and structured data.
What does a technical SEO audit include?
Crawl access for Google and AI crawlers, rendering, Core Web Vitals, indexing, structured data and site architecture, with a ranked fix list.
Do you fix issues or only report them?
Both. We write developer-ready tickets and check them on staging, or fix directly when we build or run your site.
Should we let AI crawlers in?
For most brands, yes: blocking them means those assistants cannot read or cite you. We review each crawler with you, since some are for training and some for live answers.
Can you work with our CMS?
Yes. WordPress, Shopify, Magento, headless stacks like Next.js with Contentful or Strapi, and custom builds.
How fast will we see results?
Fixes to access and indexing can show within days to weeks. Speed and architecture work usually shows over one to three months.
How long does a technical SEO audit take?
A typical audit takes two to four weeks, depending on the size of the site. Large or international sites take longer.
What is crawl budget, and does it matter for us?
Crawl budget is how many pages Google will crawl on your site in a given time. It matters most on large sites with filters, parameters or many near-duplicate pages.
Do Core Web Vitals affect rankings?
They are part of Google's page experience signals. They rarely beat relevance on their own, but slow templates lose rankings and conversions at the margin.
Can JavaScript hurt SEO?
Yes, when the main content only appears after scripts run. We check what Google actually renders and fix pages where it misses content or links.
Do you analyse server log files?
Yes. Logs show which pages bots really crawl, where crawl is wasted and which important pages are being missed.
Will technical SEO help us show up in AI answers?
It is the foundation. AI crawlers need the same clean access, fast pages and clear structured data that search engines need.
The full guide · 10 min readTechnical SEO audit: what to check, fix and prioritize
A practical checklist for technical SEO in the AI search era, with how to prioritize the fixes.
- 01Crawl access for Google and AI
- 02Rendering and JavaScript
- 03Speed and Core Web Vitals
- 04Indexing and structured data
Can crawlers read your site?
The free AI SEO audit checks crawler access, rendering, schema and more in seconds.