A large private university in India, with programs across engineering, management, design, law and more.
Over 16 months, the university's ranking keywords grew 6.5x, and keywords triggering search features such as answer boxes and rich results grew 689%.
Period: 16 months · Source: Semrush
A large private university offers hundreds of programs across engineering, management, design, law and more. Students search program by program and city by city, and they compare fees, placements and eligibility long before they apply. Many program pages ranked for nothing, and the site was rarely chosen for answer boxes or rich results.
We fixed the foundations and the program pages before adding more content, so every new page had something solid to build on.
Fixing crawling and indexing on a very large site first meant every new or improved page could actually rank.
Students search program by program. Complete pages for fees, eligibility, curriculum and placements gave each program its own chance to rank.
FAQs and structured data put program answers directly into answer boxes and rich results, where students read first.
Give each program a complete page, fix technical issues that stop pages being indexed, and link related content to those pages.
Answer boxes, FAQs and other rich results appear above or beside normal results. Winning them puts your answer in front of students first.
Yes. At scale, crawl efficiency, page templates and internal linking matter as much as individual pages.
Start with a free visibility audit. We'll show you where you stand today and what we'd do first.