A US software platform that helps dental practices grow with analytics and automation.
Tighter targeting and landing pages matched to search intent changed who arrived from paid campaigns. The paid engagement rate rose from 22.0% to 59.1% and paid visitors viewed more than twice as many pages per session.
Period: Four months, compared with an earlier four months · Source: Google Analytics and Google Ads
A US dental software platform was paying for clicks that bounced. Branded, competitor and generic searches were mixed together, so messages and landing pages did not match what each searcher wanted. The goal was qualified leads from dental practices at a controlled cost per lead, not more clicks.
We split campaigns by intent, matched each to the right message and page, and kept testing against cost per lead.
Branded, competitor and generic searchers want different things. Separating them let each get the right message.
Sending each intent group to a page that continued the ad's promise kept visitors engaged.
Copy, keywords and budget were judged on cost per lead and engagement, not clicks.
It can work when your page clearly explains why you are different. Keep those campaigns separate so you can control cost.
Usually a mismatch between the search, the ad and the landing page. Aligning all three is the fastest fix.
Continuously. Small weekly tests on copy, keywords and pages add up quickly.
Start with a free visibility audit. We'll show you where you stand today and what we'd do first.