A large multi-specialty hospital network in India. Patients research symptoms, treatments and doctors online before they choose a hospital, and more of that research now starts in AI answers.
Organic clicks grew 79% and search impressions doubled. The number of keywords where the hospital network appears in Google AI Overviews grew 161%, so it is now named in more of the answers patients read first.
Period: Five months · Source: Google Search Console and Semrush
Patients now start with questions about symptoms, treatments and costs, and more of those questions are answered in Google AI Overviews before anyone clicks. A large hospital network had strong clinical depth but its content was not structured for those answers, and medical searches demand content that is accurate, reviewed and easy to quote.
We built content around patient questions, made it easy for Google and AI assistants to quote, and strengthened the technical base underneath.
Patients start with symptoms, treatments and costs. Answering those questions clearly made the content useful to patients and to Google.
Short, direct answers under clear headings, with structured data, are easier for AI Overviews to lift and cite accurately.
Clinical review, authorship and dates support the trust that medical searches demand.
By publishing accurate, clearly structured answers to patient questions on pages that already rank well. AI Overviews tend to quote sources that state facts plainly.
Yes. Clinically reviewed content with clear authorship builds the trust that health searches need and protects patients.
Visibility in AI answers, impressions for treatment searches, and the appointment requests that come from organic visits.
Start with a free visibility audit. We'll show you where you stand today and what we'd do first.