A premium bicycle brand in India selling mountain, hybrid, gear and kids' bikes online.
Category pages built around how riders search brought the store into more product discovery searches. Organic clicks grew 25% and impressions 22% in six months.
Period: Six months · Source: Google Search Console and Semrush
Riders rarely search for a bicycle brand first. They search for a type of bike, a price band or a use, such as mountain bikes, hybrid bikes or kids' cycles. A premium bicycle brand's online store had technical issues and thin category pages, and it competed in search with marketplaces and even its own parent brand.
We stabilised the store technically, rebuilt category pages around how riders search, and built authority with off-page work.
Riders search by bike type and use. Category pages built around those searches reached people before they chose a brand.
Resolving crawl and indexing issues let search engines find and rank category and product pages.
Off-page work and competitor gap analysis helped the store compete with marketplaces.
Match the page to the search, add useful copy, fix technical issues and build authority through links.
On many category searches, yes, with strong category pages, useful content and steady authority building.
Yes. They capture research searches and pass shoppers to the right category pages.
Start with a free visibility audit. We'll show you where you stand today and what we'd do first.