A UK education provider offering university pathway programs to international students, who come from many countries and decide over months.
The goal was high-intent leads for UK pathway programs in priority countries, without letting cost per lead climb or filling the funnel with students who would never enroll.
An intent-led paid media program that balanced scale with enrollment readiness, market by market.
Targeting students ready to enroll, market by market, kept lead quality up while scaling.
Separate messages for students discovering pathways and for those ready to apply moved each group forward.
Platform-native, culturally adapted creative built trust with students across countries.
Target priority countries with intent-led paid media, adapt messages to each market, and judge leads on enrollment readiness.
Search captures students already looking, and social reaches those still exploring options. Most programs need both.
Tight audience targeting, stage-specific messages and budget moved toward the campaigns whose leads go on to enroll.
Start with a free visibility audit. We'll show you where you stand today and what we'd do first.