Search everywhere optimization
Stage: Be foundSearch everywhere
Your buyers search on Google, check Maps and ask AI assistants, often for the same decision. We make your brand the answer on every one of them, as one program run by one team.
Free AI SEO audit. See in seconds whether AI search can read, understand and quote your site.
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Why search everywhere
Search didn't shrink, it spread out
Google is still huge, Maps decides local choices, and AI assistants now shape the shortlist. Winning one and ignoring the others leaves buyers to your competitors.
One buyer, one week, five surfacesA typical path to a demo request
Monday"Best HR software for a 300-person company?"Named in the shortlist
TuesdaySearches your brand and two competitorsRanks for every comparison
WednesdayAsks for reviewsCited from G2 and Reddit
ThursdayChecks your office on Maps4.8 stars, replies to every review
FridayReads the AI Overview on pricingYour pricing page quotedWhat's in Search Everywhere Optimization
Nine services, one program
Start with one or run them all. Filter by where your buyers search.
AEOGet named in ChatGPT, Gemini and AI OverviewsAI answersExploreGenerative Engine OptimizationContent AI models pick up and quoteAI answersExploreSearch Engine Optimization (SEO)Rankings for questions that lead to revenueGoogleExploreEnterprise SEO ServicesLarge sites, many markets and many teams, kept moving in one direction. Governance, technical scale and AI search visibility from one accountable team.GoogleExploreTechnical SEO ServicesFast, crawlable pages search and AI can readFoundationExploreGoogle Business Profile OptimizationWin the map pack in every locationMapsExploreeCommerce SEOCategory, product and marketplace pages that rank, plus visibility in Google Shopping and AI shopping answers. Built for revenue, not just traffic.GoogleExploreVoice Search OptimizationWhen buyers ask Siri, Alexa, Google Assistant or an AI assistant out loud, there is only one answer. We make it yours.AI answersExploreApp Store Optimization (ASO)Rank higher in the App Store and Google Play, and turn more store visits into installs. Keywords, listings, creatives and reviews, tested every week.App storesExplore
How it fits together
Four layers, built in order
AI answers sit on top of everything else. That's why we build from the foundation up, and why one team owns all four layers.
AnswersLayer 4Get named and cited in AI Overviews, ChatGPT, Gemini and Perplexity.
AuthorityLayer 3Reviews, mentions and sources that AI engines and buyers trust.
Content and entitiesLayer 2Pages that answer real buyer questions, with clear facts about who you are.
Technical foundationLayer 1Speed, crawlability, structured data and AI crawler access.
How we measure it
Measured weekly in Surface
One visibility score for Search, Maps and AI answers, against the competitors you actually lose to. Every client gets it in Surface by dau, with a Monday email that says what changed and why.
surfaceVisibility score · this weekSample
Search▲ 3 this weekMaps▼ 2 this weekAI answers▲ 4 this week
Top-3 share on Google18.4% ▲ 2.1 ppMap pack, top 39 of 14 cities Cited in AI answers11.2% ▲ 1.6 pp
Sample report.By industry
Every industry searches differently
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Questions
About search everywhere
What is search everywhere optimization?
It is one program that makes your brand the answer wherever buyers search: Google, Maps and AI assistants. Instead of separate SEO, local and AI vendors, one team runs it with one plan and one score.
Do I need all nine services?
No. Most clients start with the audit and two or three services where the gap is biggest. Because one team runs everything, adding more later does not mean a new vendor or a new plan.
How is this different from SEO?
SEO is part of it. Search everywhere adds Maps and AI answers, and connects all three, because buyers move between them for the same decision.
How do you measure it?
A weekly visibility score for Search, Maps and AI answers in Surface by dau, plus enquiries by channel and page from your analytics.
How long until we see results?
Technical and local fixes often show within weeks. Rankings and AI citations usually build over two to four months.
Be the answer everywhere
See where you show up today on Google, Maps and every major AI engine, and what we'd fix first.