EducationSEOOrganic clicks up 89% for ISB Executive Education
ISB Executive Education runs programs for senior professionals and leaders. Its buyers, often managers choosing a program for themselves or their teams, compare options online for weeks before they inquire.
Headline result+89%Organic clicksFrom 15,855 to 29,972
The results
Organic clicks up 89% for ISB Executive Education
In the first half of 2026, organic clicks to execed.isb.edu nearly doubled, from 15,855 to 29,972. Non-branded keywords grew 133% and non-branded impressions 45%, so more of the new traffic came from people who were not yet searching for ISB by name.
+89%Organic clicksFrom 15,855 to 29,972
+133%Non-branded keywordsFrom 12,062 to 28,103
+159%Keywords in Google's top 3From 2,072 to 5,371
+69%Search impressionsFrom 1.13M to 1.91M
Period: Jan to Jun 2026, compared with the previous 6 months · Source: Google Search Console
The story
What we did and what moved
We built search around the program pages executives compare, targeted the non-branded searches people make before they shortlist a school, and fixed technical issues across the site.
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