EducationSEOSearch impressions more than doubled for ISB Discover
ISB Discover is ISB's site for its online and blended learning programs.
Headline result+114%Search impressionsFrom 57,625 to 123,470
The results
Search impressions more than doubled for ISB Discover
Search impressions for discover.isb.edu grew from 57,625 to 123,470 in the first half of 2026, and keywords in Google's top 3 grew from 180 to 442.
+114%Search impressionsFrom 57,625 to 123,470
+146%Keywords in Google's top 3From 180 to 442
+53%Non-branded keywordsFrom 1,023 to 1,566
Period: Jan to Jun 2026, compared with the previous 6 months · Source: Google Search Console
The story
What we did and what moved
We structured program pages around what learners search for, improved internal linking from the main ISB site, and expanded non-branded coverage.
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