EducationSEO2x keywords in Google's top 3 for working-professional programs
BITS Pilani's Work Integrated Learning Programmes (WILP) offer degrees and certifications for working professionals. Its buyers research online for weeks, comparing programs, formats and fees before they apply.
Headline result+105%Keywords in Google's top 3From 6,902 to 14,167
The results
2x keywords in Google's top 3 for working-professional programs
In the first half of 2026, keywords in Google's top 3 more than doubled, from 6,902 to 14,167, and average search position moved from 23.6 to 10.6, from page three to the edge of page one.
+105%Keywords in Google's top 3From 6,902 to 14,167
23.6 to 10.6Average search positionFrom 23.6 to 10.6
+23%Branded keywordsFrom 6,702 to 8,248
Period: Jan to Jun 2026, compared with the previous 6 months · Source: Google Search Console
The story
What we did and what moved
We focused search on the program and course pages professionals compare, fixed technical issues holding pages back, and matched page content to the questions people ask before applying.
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