SaaSPaid mediaScaling high-intent dental SaaS leads
Headline result22.0% to 59.1%Paid engagement rateFrom 21.98% to 59.09%
The results
Paid traffic that engages: engagement rate up from 22% to 59%
Tighter targeting and landing pages matched to search intent changed who arrived from paid campaigns. The paid engagement rate rose from 22.0% to 59.1% and paid visitors viewed more than twice as many pages per session.
22.0% to 59.1%Paid engagement rateFrom 21.98% to 59.09%
2.2xPaid pages viewed per sessionFrom 1.10 to 2.40
Period: Jan to Apr compared with Jul to Oct · Source: Google Analytics and Google Ads
The story
What we did and what moved
Overview
Practice by Numbers (PbN) is an all-in-one dental intelligence platform designed to help dental practices grow through advanced analytics, automation, revenue tracking, and improved patient engagement systems.
Campaign Objective
Generate high-quality dental practice leads while maintaining a cost per lead (CPL) under $350 and ensuring sustained lead flow across branded, competitor, and industry search categories.
How dau Approached the Campaign
dau implemented a structured, intent-led acquisition strategy focused on segmentation, performance control, and scalable optimization.
Key Strategic Elements
- Segmented campaign structuring across branded, competitor, and high-intent industry keywords
- Messaging customized per search intent category
- Integration of remarketing audiences to reinforce conversion pathways
- Funnel-aligned strategy balancing acquisition and re-engagement
Execution & Optimization Framework
- Continuous A/B testing of ad copy, CTAs, and keyword groups
- Budget redistribution based on CPL and conversion thresholds
- Ongoing refinement of keyword match types and bidding controls
- Performance monitoring to maintain efficiency while scaling impressions
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