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Insights on search, AI answers and growth

What is changing in search, and what to do about it

Guides, playbooks and field notes on Google, Maps and AI answers, written by the people doing the work.

Popular: AI OverviewsGoogle Business ProfileTechnical SEOGEO
Featured guideAI OverviewsChatGPTPerplexityGeminiAI SEOAI search · 14 min readAI SEO: How to Optimize Your Website for Google AI Search?A practical guide to how Google AI Overviews and AI Mode choose sources, and the page-level changes that get your brand cited.
VisibleGuide · 7 minSEO got you here, AEO keeps you visible nextProfilesGuide · 4 minGoogle Business Profile Strategy for Multi-Location and Enterprise BrandsCROGuide · 9 minConversion Rate Optimization: Why Traffic Alone Never Converts
Topic
FormatQuestionsGlossaryResults for “Content planning” · 1 insight
GuideGoogleAI OverviewsKeywordsSEO · 6 min readKeyword research: a step-by-step guide

Questions, answered

Short, direct answers to what buyers ask about search and AI, from the dau Partners Editorial Team.

Glossary

Plain definitions of 50 search, AI and marketing terms, and why each one matters.

See all 50 terms
AI OverviewsGEO (generative engine optimization)AEO (answer engine optimization)E-E-A-TZero-click searchGoogle Business ProfileCore Web VitalsSearch intent
Playbooks

How we actually run the work, written down

The operating playbooks our teams use with clients. Steal them, or ask us to run them for you.

013 minScaling multi-location SEO without losing controlMulti-location SEO does not fail because of Google updates.Read the playbook023 minTech and SEO coordinationIt comes from well-intentioned technical changes executed in isolation.Common symptoms include SEO teams flagging issues too late, engineering teams seeing SEO as blockers, releases shipping smoothly, and rankings dropping weeks later, followed by internal blame cycles.Read the playbook033 minSEO retainers that don’t decayMost SEO retainers don’t fail loudly. They decay quietly.Read the playbook042 minAnalytics and reporting that actually drives decisionsHow to turn data from a monthly ritual into an operating advantageRead the playbook

Ready to act on it? Start with a service

All services
GoogleChatGPTPerplexitySearch EverywhereGoogle, AI answers and every surface buyers search on.See the serviceGoogle MapsGoogleMaps and localGoogle Business Profile and local search for every location.See the serviceGoogleMetaPaid mediaGoogle and Meta campaigns tied to sales conversations.See the serviceAnalytics 4Websites and CROAI-ready websites that load fast and convert.See the service

Rather we just do it for you?

See where your brand shows up across Google, Maps and AI answers, and what to fix first.

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