Short answer
No. AI is changing where people search and how answers are shown, but AI assistants still need trustworthy pages to read and cite. The work of making a brand findable, understandable and credible still exists. It now covers Google, Maps and AI answers together, and the tactics that were only about rankings matter less.
What AI does replace is low-value SEO: thin articles written for keywords, link schemes and reports that only count rankings. What it makes more important:
- Technical access, so every crawler, human or AI, can read your pages.
- Original expertise and data that AI cannot summarize from elsewhere.
- A clear, consistent brand entity across your site, profiles and reviews.
- Measuring outcomes such as leads, calls and sales, not just positions.