Everything in Resources is written by the dau Partners Editorial Team: the strategists, SEO leads and analysts who run search programs for our clients. We write about what we see in that work, and we hold every page to the standard we would want from a partner.
How we write
- Answer first. Each question page opens with a short, direct answer, then the detail.
- Plain words. We explain terms instead of leaning on them, and the glossary defines the ones we use most.
- No guessing. Where something is uncertain, such as how an AI system chooses its sources, we say so.
How we check
- Facts, dates and product names are checked against the primary source, such as Google's own documentation.
- Client results are quoted only from our published case studies.
- Pages are reviewed when search features change, and updated instead of being left to go stale.
See the work behind it
Our case studies show the same methods at work for real clients:
- Narayana Health, in Google AI Overviews
- ISB Executive Education, organic search
- Ozone, calls from Google Maps across a dealer network
Spot something wrong or out of date? Tell us and we will fix it.
Contact the team