Short answer
Start with the foundations, then build. First make sure search engines can crawl and index your site. Then find the questions and searches your buyers use, build or improve one strong page for each, link those pages together, set up your Google Business Profile, and earn mentions from trusted sites. Track leads, not just rankings, and keep improving what works.
A practical 90-day starting plan:
- Week 1 to 2, fix access: connect Google Search Console, submit a sitemap, fix crawl errors, check speed and mobile layout, allow AI crawlers.
- Week 2 to 4, research: list the 50 to 100 searches and questions that lead to sales, grouped by topic.
- Month 2, build pages: one page per topic, each answering the question fully, with clear headings and schema.
- Month 2, local: complete and verify your Google Business Profile for every location.
- Month 3, authority: earn links and mentions from partners, associations and industry media.
- Every month, measure: impressions, rankings, AI mentions and, above all, inquiries.