A leading private university known for law, with several schools. Each school has its own programs, intake dates and kind of applicant.
The university needed a set number of high-intent applications across its schools in every admissions cycle, inside a strict cost per lead. Demand moved with the cycle: result announcements, entrance exams and deadlines changed who was searching and how ready they were to apply.
We ran Google and Meta as one acquisition system, built by school and program and paced to the admissions calendar.
Running Google and Meta together meant search captured students ready to apply while social reached those still comparing.
Campaigns built by school and program let budget follow admissions priorities instead of the cheapest clicks.
Result days, entrance exams and deadlines change who is searching. Moving budget around them kept cost per lead under plan.
Around result announcements, entrance exams and application deadlines, when intent is highest. Spend outside those windows should focus on building interest.
Both. Google captures students already searching for programs, and Meta reaches those still deciding. They work best planned as one system.
Clear campaign structure, constant creative testing and moving budget to the campaigns with the best application rate.
Start with a free visibility audit. We'll show you where you stand today and what we'd do first.