The usual way
Six vendors, and you stuck in the middle
- Six plans that never talk to each other
- Six reports, six versions of the truth
- When results drop, everyone points elsewhere
Be found everywhere your buyers search
From search to
sales conversations
We make your brand the answer wherever your buyers search, on Google, on Maps and inside AI assistants, and we turn that demand into sales conversations. One accountable team, no surprises.
One buyer question. Eight places it gets answered
"Your brand" is you.
Trusted by partner brandsHover to pause
One partner for the whole path, from search to sale
Buyers move through three moments before they talk to you. Each of our services wins one of them.
Follow one buyer in
01 · Be found
Show up wherever your buyers ask
Your buyer asks ChatGPT. Your brand is the answer.
surface by dauLLumen HRVisibilityThis week
Ranks #1 on Google
Google Searchbest HR software for a 300-person company#1 position▲ 3 places since last month
Google Searchbest HR software for a 300-person company#1 position▲ 3 places since last monthCited in AI answer
AI answer share42%
▲ 9 pp · cited ahead of Payfield
AI answer share42%▲ 9 pp · cited ahead of PayfieldMap pack #1
Maps rank#1 in 3 of 3 areas4.8 ★ (212) · HR software company
Maps rank#1 in 3 of 3 areas4.8 ★ (212) · HR software companySignature result13.6xorganic clicks in six months, after a website migrationAmity University Noida · SEOTracked in SurfaceSearch, Maps and AI answers, re-read every morning.
Services for this stepSearch everywhere optimizationOne program across Google, AI answers and Maps.SEO and enterprise SEORankings for the questions that lead to revenue.Answer engine optimizationGet cited in AI Overviews, ChatGPT and Gemini.Google Business ProfileWin the map pack in every location you serve.Technical SEOFast, crawlable pages search and AI can read.
02 · Be chosen
Give them a reason to pick you
They land on your page and see why you.
surface by dauLLumen HRReputationThis week
Every review answered
★Reviews4.8 from 212100%replied“Payroll went live in under two weeks, and support actually replies.”
Wins the comparisonHow AI answers compare youLumen HRvs Typical suiteSetup14 daysAheadPayroll3 countriesAheadSupport1-hour repliesAhead
How AI answers compare youLumen HRvs Typical suiteSetup14 daysAheadPayroll3 countriesAheadSupport1-hour repliesAheadLanding page6.8% to book a demo
03 · Be booked
Turn intent into sales conversations
They inquire, and get a reply within minutes.
surface by dauLLumen HRPipelineThis week
Inquiries by channel46 this week▲ 18%AI answers38%Google Search27%Maps21%Paid search14%
Reply in 2 min
Median first reply2 minTarget: 5 min
Logged in your CRM
AAnanya RaoSource: AI answer · Thursday, 11:00Booked
Signature result2xcalls from Google across the dealer networkOzone · Google Business ProfileTracked in SurfaceInquiries by channel and page, where analytics, call tracking or your CRM are set up.
Services for this stepPaid search and mediaBuy the demand organic cannot reach yet.Conversion rate optimizationMore of your visits become inquiries.AI-ready website buildsSites built to rank, load and convert.CRM and HubSpotEvery inquiry routed and followed up.AnalyticsInquiries by channel and page, every week.
Follow one buyer in
01 · Be found
Show up wherever your buyers ask
Rank on Google, get cited in AI answers and win the map pack, as one program with one plan.
02 · Be chosen
Give them a reason to pick you
Buyers compare you in other tabs. Expert content, reviews and a site that answers their questions decide it.
03 · Be booked
Turn intent into sales conversations
Paid search where it pays, pages that convert, and every inquiry measured by channel and page.
Services for this stepSearch everywhere optimizationOne program across Google, AI answers and Maps.SEO and enterprise SEORankings for the questions that lead to revenue.Answer engine optimizationGet cited in AI Overviews, ChatGPT and Gemini.Google Business ProfileWin the map pack in every location you serve.Technical SEOFast, crawlable pages search and AI can read.
Services for this stepContent and authorityGuides and pages buyers and AI quote back.Online reputationReviews that win the comparison.Social mediaProof and presence where buyers check you.Website UX and designPages that make choosing you easy.
Services for this stepPaid search and mediaBuy the demand organic cannot reach yet.Conversion rate optimizationMore of your visits become inquiries.AI-ready website buildsSites built to rank, load and convert.CRM and HubSpotEvery inquiry routed and followed up.AnalyticsInquiries by channel and page, every week.
Signature result13.6xorganic clicks in six months, after a website migrationAmity University Noida · SEOTracked in SurfaceSearch, Maps and AI answers, re-read every morning.
surface by dauLLumen HRVisibilityThis week
Ranks #1 on GoogleGoogle Searchbest HR software for a 300-person company#1 position▲ 3 places since last month
Google Searchbest HR software for a 300-person company#1 position▲ 3 places since last monthCited in AI answerAI answer share42%▲ 9 pp · cited ahead of Payfield
AI answer share42%▲ 9 pp · cited ahead of PayfieldMap pack #1Maps rank#1 in 3 of 3 areas4.8 ★ (212) · HR software company
Maps rank#1 in 3 of 3 areas4.8 ★ (212) · HR software companysurface by dauLLumen HRReputationThis week
Every review answered
★Reviews4.8 from 212100%replied“Payroll went live in under two weeks, and support actually replies.”
Wins the comparisonHow AI answers compare youLumen HRvs Typical suiteSetup14 daysAheadPayroll3 countriesAheadSupport1-hour repliesAhead
How AI answers compare youLumen HRvs Typical suiteSetup14 daysAheadPayroll3 countriesAheadSupport1-hour repliesAheadLanding page6.8% to book a demo
surface by dauLLumen HRPipelineThis week
Inquiries by channel46 this week▲ 18%AI answers38%Google Search27%Maps21%Paid search14%
Reply in 2 min
Median first reply2 minTarget: 5 min
Logged in your CRM
AAnanya RaoSource: AI answer · Thursday, 11:00Booked
Search at the center
Most brands hire six vendors for one buyerWe replace the handoffs
With dau Partners
One team, one plan, one partner
- One plan across Google, Maps and AI answers
- One weekly report in Surface
- One partner accountable for the result
One plan, one report, and one partner accountable for the result.
Built by dau Partners
Surface by dau
The same screen our team works from. It reads where you show up across Google Search, Maps and AI answers, against the competitors you actually lose to, and turns it into this week's actions. Every client works in it with us. There's nothing extra to buy.
Tracks
Overview · Oct 12 to Oct 18Northline this week
This weekTodayWeekly briefingDemo searches climbed, ChatGPT now recommends Northline, and a competitor took the Austin map packSearches for "HR software for mid-size teams" are up 38% since September. Top-3 share on Google rose 2.1 pp to 18.4%, and Northline is cited in 11.2% of AI answers. Biggest gap: "payroll compliance software", 9,900 searches a month, not in the top 50.1Publish the payroll compliance guide2Win back the Austin map pack with review replies
Search▲ 3Maps▼ 2AI answers▲ 4
Google SearchTop-3 share18.4%▲ 2.1 pp vs last weekGoogle MapsTop 3 in local pack9 of 14 cities▼ Lost Austin to ArdentAI answersCited in AI answers11.2%▲ 1.6 pp vs last week
▲ 1.6 pp vs last weekWhat competitors changedDetected in weekly snapshotsGoogle Search · Oct 15Ardent launched 14 "how to run payroll in X" guidesAI answers · Oct 14Payloft is now quoted from 3 new review sites
Checked dailyRankings, map packs and AI answers re-read every morning.Sealed every MondayOne weekly read you can forward to your CEO as is.Re-measured after it shipsEvery action is checked again two weeks later.Nothing extra to buyIncluded for every client, from day one.
Sample data for a fictional brand.The No Surprise Standard
Your first 90 days, planned before day one
Scroll through what working together looks like. You'll always know what's being done, by whom and when.
01Kick-offYour partner and team are named on day one. We get access, agree goals and list the questions your buyers ask.You get a named team and a shared Surface workspace
Your teamAccess set up on day oneSearch Console
Analytics 4Google Ads
Meta Businesssurfaceworkspace
CPClient PartnerOwns the result
SESearch leadSEO, AEO, GBP
PMPaid media leadSearch and social ads
WXWeb and CRO leadPages that convert
Search ConsoleAnalytics 4Google AdsMeta Businesssurfaceworkspace✓Your top 50 buyer questions agreed✓Competitors you actually lose to, named
01Kick-offYour partner and team are named on day one. We get access, agree goals and list the questions your buyers ask.You get a named team and a shared Surface workspace
Your teamAccess set up on day oneSearch ConsoleAnalytics 4Google AdsMeta Businesssurfaceworkspace
CPClient PartnerOwns the result
SESearch leadSEO, AEO, GBP
PMPaid media leadSearch and social ads
WXWeb and CRO leadPages that convert
Search ConsoleAnalytics 4Google AdsMeta Businesssurfaceworkspace✓Your top 50 buyer questions agreed✓Competitors you actually lose to, named
07Audit readoutWhere you show up today across Google, Maps and AI answers, where competitors beat you, and what that costs you.You get a visibility baseline and the gaps that matter
Audit readoutSample
Google Search72Google Maps58AI answers31Not cited in AI answers for 7 of 10 priority questionsCompetitor A owns the map pack in 3 key citiesPricing page has no answer to the most-asked question
14Your 90-day roadmapEvery task, owner and date agreed up front. Nothing starts that you have not seen.You get a signed-off plan, week by week
90-day roadmapWeeks 1 to 12
Technical fixes
AI answer content
Maps and reviews
Paid search
Landing pages
WShip and reportWork goes live, Surface updates, and you see the effect the same week. Problems are raised the week they appear.You get a weekly update and a live dashboard
Weekly update · Week 6Sample
4 wins, 1 flagged, 0 surprisesComparison pages liveShippedSchema on 40 product pagesShippedNew ad groups for gap queriesShippedNow cited by Perplexity for pricingNewReview replies slowing in LeedsFlagged90Review and scaleWhat moved, what did not, and where to put the next quarter. Then we plan the next 90 days together.You get a quarterly review and the next plan
Quarterly reviewSample
Next 90 daysScale what workedTwo new marketsCut what didn't
Inside dau Partners
Real people on your account, not a ticket queue
Strategists, writers, engineers and media buyers in one studio. You meet the partner who leads your account on day one, and the team you meet is the team that does the work.
Certified platform partnersCertified on the platforms your buyers use
Certificates on requestAsk your partner for any of themTalk to a partner
30 minutes with the person who would lead your account. We'll show you where you show up today across Google, Maps and AI answers, and what we'd do first.