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The Location Intelligence Platform Built for India's Distributed Businesses

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See How It Works

Multi-location brands in India lose revenue every day to dealer demand leakage, inconsistent brand experiences and blind spots in their distribution network. Locus Intelligence gives you the visibility and control to fix that at scale.

You have hundreds of locations. You don't have visibility into any of them.

Pain

What It Looks Like

Dealer Demand Leakage

Customers visit your dealer or franchisee and leave without buying. You never know why, or how often.

Network Governance Gaps

Policies, pricing, and brand standards are set at HQ but what actually happens at each location is anyone’s guess.

Multi-location Brand Inconsistency

Customers visit your dealer or franchisee and leave without buying. You never know why, or how often.

One platform. Full visibility across your entire location network

Locus is the command centre for brands operating across dealer networks, franchise systems, and multi-location retail. It brings together field intelligence, customer signals, and digital presence into a single, unified view of what’s actually happening across the business. By connecting performance, sentiment, and operational signals, Locus surfaces where attention is needed and why. This enables leadership to maintain control, ensure consistency, and act with clarity across every location.

What Locus Intelligence Manages for You

01.

Dealer Network Governance

Track compliance, performance, and engagement across your entire dealer or franchisee network. Set benchmarks, flag deviations, and course-correct before revenue slips.

02.

Demand Leakage Detection

Identify where potential customers are dropping off within your dealer ecosystem by geography, outlet type, or visit pattern. Plug the leaks with data, not guesswork.

03.

Multi-location Brand Management

Ensure every touchpoint physical or digital reflects your brand accurately. From signage compliance to pricing consistency, manage standards at scale without micromanaging.

04.

GBP Management for Multi-location Brands

Audit, update, and manage Google Business Profiles across all your locations from a single dashboard. Improve local search rankings, respond to reviews, and keep information accurate automatically.

Built for Brands That Operate at Scale Across India

1. Automotive Dealerships

Allowed 360Strategy to communicate conceptual advisory offerings through simplicity rather than jargon.

2. FMCG Distributors

Gave potential clients the ability to assess expertise without navigating convoluted messaging.

3. Retail Chains

Allowed 360Strategy to communicate conceptual advisory offerings through simplicity rather than jargon.

4. QSR & F&B Franchises

Built a digital presence that prioritizes credibility-driven interaction over superficial brand aesthetics.

5. Pharma Retail.

Facilitated organized thought leadership development without necessitating continuous platform overhauls.

6. Real Estate Developers

Built a digital presence that prioritizes credibility-driven interaction over superficial brand aesthetics.

Location intelligence that understands
how India actually works

Built for the complexity of India’s fragmented, hyperlocal markets not idealised datasets.
 From regional behaviour to on-ground execution gaps, Locus captures what actually drives outcomes.
  •  PIN-code and ward-level granularity not just city-level data
  • Built for Tier 2 and Tier 3 market complexity
  • Integrated with Indian mapping data, local language GBP management, and regional distribution structures
  • Designed around how Indian dealer and franchise ecosystems actually operate

Results Across the Network

500+

Locations Managed

4.2%

Demand Leakage Reduction

88%

GBP Accuracy Improvement

70%

Dealer Compliance Uplift

Frequently Asked Questions

What is dealer demand leakage?
Dealer demand leakage happens when inbound brand demand (a customer asking specifically for your brand at a dealer location) does not convert into a brand-aligned sale. The dealer recommends a competitor, substitutes an alternate SKU, or fails to follow up. The brand generated the demand; the dealer captured it for someone else. Locus Intelligence detects these leakage patterns by location, region, and network in real time.
Dashboards report metrics. Listing tools manage your Google Business Profile data. Locus Intelligence detects operational risk at the location level, triggers mandatory accountability from the responsible owner, and enforces resolution through an escalation loop. Detection without enforcement is just reporting, and reporting is not what Locus Intelligence is for.
Yes. The Microsites layer includes GBP sync, local SEO metadata management, bulk editing, and SERP preview across all dealer locations. Locus Intelligence also deploys AI-powered bots in 7 Indian languages on location pages to capture leads and answer FAQs.
The diagnostic pilot is a live deployment across 20 to 40 dealer locations. It activates the full Risk Engine, enables real escalation to your hierarchy, and delivers a Competition Audit on Day 1 and an Executive Summary at Day 30. The pilot fee is ₹1L, adjustable against full rollout commitment.
Yes, this is the exact profile Locus Intelligence is built for. Multi-location home improvement brands with dealer-led or franchise-heavy distribution, operating across India with a structured regional hierarchy. Brands below 30 locations or without a governance requirement are outside the current ICP.
Locus Intelligence currently serves six verticals within dealer-led home improvement distribution in India: sanitaryware and tiles, paints, electrical fittings, plywood and laminates, kitchen and architectural hardware, and UPVC windows. Each vertical has distinct leakage patterns, showroom substitution, painter loyalty switching, counter recommendation, fabricator influence, and Locus Intelligence detection is calibrated for each.

Ready To Take Control of Your Location Network?

Whether you’re managing 50 dealers or 5,000 locations Locus Intelligence is built to scale with your network.

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