Designing demand and distribution systems that scale without eroding brand or velocity.
FMCG growth rarely fails because of awareness. It fails when brand demand, channel execution, and distribution reality are treated as separate problems.
In fast-moving consumer categories, digital marketing does not exist in isolation. Visibility must translate into off-take, repeat purchase, and channel alignment, otherwise scale creates noise, not growth.
dau works with FMCG brands where digital performance must support sell-through, retail velocity, and brand consistency across platforms, not just impressions or campaign reach.
