The website mainly ranked for branded keywords, with only 30 on the first page of Google. It consisted of multiple categories and subcategories, yet the users only landed on the home page for non-branded keywords.

The ongoing strategy was to add backlinks and wait for the website to rank. But to achieve our goal, we changed the process entirely and focused more on the website landing pages.
We focused solely on non-branded keywords as we started adding relevant content on landing pages so that the search engines could understand the landing page. During this activity, we were considerably active on SEO tools like – SEMrush and Google search console to see what was working and where we needed to make more efforts.