India’s Leading LED Light Manufacturers

Jaguar Lighting

An offering of the Jaquar Group, Jaquar Lighting provides a complete range of LED solutions for various needs and requirements. Although the website had many product categories and subcategories, it only ranked for a few branded keywords.

To increase organic traffic monthly.


Improved the visibility of Jaquar Lighting by getting it ranked from 50 to 300+ keywords on the first page in under 6 months.


Transforming Keywords and User Experience

The website mainly ranked for branded keywords, with only 30 on the first page of Google. It consisted of multiple categories and subcategories, yet the users only landed on the home page for non-branded keywords.

The ongoing strategy was to add backlinks and wait for the website to rank. But to achieve our goal, we changed the process entirely and focused more on the website landing pages.
We focused solely on non-branded keywords as we started adding relevant content on landing pages so that the search engines could understand the landing page. During this activity, we were considerably active on SEO tools like – SEMrush and Google search console to see what was working and where we needed to make more efforts.

1st Page

This activity helped push the keywords to the 1st page, whereas earlier, they ranked on the 2nd or 3rd pages and even beyond.

6 Months

Regarding keywords on the first page, the website got ranked for 300+ keywords on the first page in 6 months, most of which were from non-branded buckets.


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