We used SEMrush to improve site health and Hotjar to improve how users interacted with the page. Later, we reviewed the market research and decided which elements to implement based on their results. For instance, factors such as the placement of our enquiry form or our banner’s style were changed because of what we found from conducting this market analysis. Along with this, courses schema was integrated on all course pages, a significant change seen on CTR. After this, we combined the schema markup into all of their course pages, which led to a rise in CTRs across nearly all the course pages.