- SEO
Earth Rhythm
Earth Rhythm is India’s 1st homegrown brand that invests in independent clinical trials and research. They work on products that cater for innovative and safe skincare.
Their main aim was to increase their web visibility on keywords closely related to their website’s primary goal.
Task
The target was to rank on the first page of search engines for non-branded keywords and increase overall organic traffic.
Achieved
Improved the market position of Earth Rhythm by getting it ranked for non-branded keywords, resulting in even greater visibility for the brand.
There was an issue with the site’s duplicate meta and 404 error and link-related errors. We resolved all these issues before we began improving other aspects of the site. We then organised the earlier scattered products into categories, including our top-performing and low-performing products. Later, we did market research and opportunity sizing to ascertain how our brand could reach consumers in the skincare and haircare industry. With the help of a growth strategy in which we created pages of value for our content, implemented schema to help guide traffic to them, and included an FAQ page that helps users understand how to navigate through the site’s categories, we were able to be well-received by search engines.
68% Increase
Within 4 months, we achieved a +68% increase in the top 10 Keywords with an 18% increase in organic clicks.
18% Organic Boost
Our strategy led to an 18% increase in clicks from organic sources. These results were driven by keywords like "Charcoal Cleansing Balm," "Hibiscus Hair Butter," and "Facial Cleansing Pads."
SERVICES
We eat, sleep & and breathe the art of crafting deeply connected brands, services & campaigns.
Our mission? To ignite lasting & prosperous relationships between businesses & their cherished customers.
