Redefining Reach: A New Direction for Increasing Engagement
As a result of initial discussions with their team and a review of their search strategy, we looked into their overall traffic growth, consistent with spikes during display network or social media promotions.
As we observed that promotional activities were more popular with the audience, we aimed to direct the website towards non-branded keywords to attract the audience to activities other than promotional schemes since more than 70% of their traffic came from branded keywords.
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