The website was already ranking for many competitive terms such as cheap tickets to New York, cheap tickets to Miami etc. but the client wanted to rank for the term 'cheap tickets' for which they were on the 2nd page.
To rank the website on the 1st page for 'cheap tickets'
We made changes to their existing 'cheap tickets' page, added a few place holders with related keywords and placed event tracking code on the page. We also did a technical audit of the entire website and recommended many server related and code related changes.
With all our recommendations, not only did they start ranking on the 1st page for 'cheap tickets' but the overall bounce rate of that page improved too. The number of clicks improved from 2000 Clicks/day to 3500 clicks/day on the cheap flights’ page, and this eventually resulted in an increase in the website traffic by 75%.
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