Search Engine Optimisation
Driving discovery and conversion through an integrated approach
Choosing an SEO Partner
Search plays an enormous role in the success of a business, be it big or small. SEO is the best way to gain high visibility and build trust, and it takes time to show results. Hence, having an agency you can trust should be the major criteria while selecting an SEO partner.
Here’s what you should look for in an SEO agency:
Although SEO is technical, it is humans that you wish to reach. Make sure your agency cares about the customer experience as much as they care about the code and syntax.
SEO is ever-evolving. And that is how your agency should also work, evolving their strategies according to the new challenges and algorithms.
SEO is not science, but it does involve complex algorithms that require weighing pros and cons before coming to a decision. Your agency must be able to communicate their suggestions in a clean and transparent manner.
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Our SEO Process
What is going on behind the scenes is as important as what is upfront, especially in the case of your website.
If we are creating your website, we make sure that the technical SEO is engraved in the process. We review wireframes and mockups, redirects, and other optimizations your site would need. We will optimize your website not only for current SEO strategy but for a long term success, making ongoing improvements in your SEO plan.
We always start our association by assessing the current profile of your website by reviewing SEO metrics such as keyword rankings and organic traffic, creating a base to measure the performance.
Our comprehensive auditing caters to the content, page layout, code and site structure, backlink profile, identifying opportunities and creating a roadmap to achieve the results.
To create content that meets the need of your audience, you must know what exactly is your audience looking for.
We undertake extensive keyword research that takes into account the keyword ranking data of your competition, your industry, and your own domain. This data is then compared with the average monthly search volume, difficulty to rank, and cost per click of the keyword to help create content that has maximum impact.
While it is important to know the tools and techniques that can give an instant boost to the rankings, our real value is known only on becoming your long-term growth partner.
Fully integrated digital marketing strategy or a channel-specific plan, we create customised SEO strategies according to the need of your business and your requirements.
In today’s internet savvy time, the lines between search and organic marketing have blurred. When we talk search now, we take into consideration not only organic search results but also social media, customer reviews, and sites that are talking about you.
We take a holistic approach to your online presence to increase your brand visibility on all the platforms where you can be found.
We provide you with regular reports - fortnightly or monthly - on the results achieved.
It takes time for SEO to show the targeted results, but we keep you updated on the metrics creating a measurable impact on your business.
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We are a team of creatives who are energized by original concepts and assist businesses in establishing a remarkable brand by designing superior UI/UX.