- SEO
Oxigen Wallet
Oxigen Services is India’s leading payment solution provider with an extensive retail network for recharges, money transfers, and bill payments. Wallet was getting a good amount of web traffic from organic searches. Still, they were not ranking on a web search for operator-related queries (Vodafone recharge, Airtel bill payment etc.)
Task
The target was to rank on the first page of a web search for operator-related keywords. With many e-wallets in the competition already listed on the first page of Google, Oxigen needed to feature in operator-related keyword searches with high search volume and competition.
Achieved
Ranked Oxigen Wallet on the first page of SERP for most operator-related keywords.

Improving Keyword Segmentation:
A Strategic Approach That Boosted Organic Traffic
2 weeks
Within two weeks, the website started showing results. It began ranking for all operator-related queries, and within a month, most industry-related operator keywords began appearing on the first page of the web search
31% Increase
There was an increase in organic traffic by 31% within the next month, and a majority were from non-branded operator buckets.


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