PPC Services India
Optimising the audience reach by integrating business intelligence with the right creative approach.
Choosing the Paid Advertising partner
Effective advertising is not achieved overnight; it requires strategic planning, thorough research, compelling creatives, and a near-perfect timing. When selecting your paid media partner, you should look for:
Driven by Data
Digital advertising is driven by data. Results can be generated, only if the ads reach the right audience at the right time.
Being creative is not enough; the key to great advertising lies in understanding your audience and know when to flex the creative muscles and when to go simple.
Ability to Shift
Paid media is a dynamic tool, and even the best of plans may fail. Your agency should be able to course through disappointing results, willing to learn and charting a new course of action.
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Our Social Media Services
We create campaigns that engage your audience, increases brand visibility, and help you reach your marketing goals.
Audience & Competitor Research
We use proven tools and research methods to understand how your competitors are positioning their ads and conduct the market landscape to discover untapped opportunities.
Our experts will study your audience to understand their unique interests, needs, and online behaviour to plan our channel selection and targeting.
After gaining an insight into your audience, we plan a strategic ad campaign, encompassing audience set, total budget, creatives, and post-launch testing & optimising strategy.
Search Engine Marketing
When your audience is looking, be easy to find. With users rarely going past the first page, it is paramount to get your page in the top to be able to reach your target audience.
In Search Engine Marketing, we leverage our keyword research and audience data to create highly targeted ads that make your brand and services have wider visibility, and reach your audience through call-to-actions, and right messaging.
Social Media Advertising
Social Media is the golden child of digital marketing today. It allows you to target your audience and position your brand with engaging content in a comparatively smaller budget. We have a team of experts curating and optimising creative brand campaigns across all the social media channels.
Display & Re-targeting
Display and re-targeting helps you employ the vast reach of the internet to stay in front of your audience. We optimise ad buys on Google Display Network and other platforms, place direct buys on channels your audience is most likely to respond to, and work with programmatic partners to create plans with greater precision.
In-Stream YouTube Ads
Just like Social Media, YouTube is a great platform to engage your audience. Our experts will create interesting and intriguing YouTubeAds in multiple formats to position your brand in a compelling manner.
Measurement & Reporting
We continuously monitor KPIs set to measure our performance and gauge the scope for improvement. We provide regular reports - fortnightly or monthly - on the results achieved and suggest ways to optimize our campaign performance and maximize our reach.