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AI visibility report for universities and business schools

Does AI recommend your university?

Students now shortlist programs with AI assistants before they visit a website. Our free report shows whether your programs can be found, read and quoted, and what to fix before the next intake.

  • What ChatGPT, Gemini and Perplexity say when students ask about your programs
  • Who gets named instead of you, and the sources AI trusts
  • The first five fixes for your next intake, walked through on a call
Trusted by education brands including
ISBBITS Pilani WILPLovely Professional UniversityO.P. Jindal Global UniversityN. L. DalmiaOxford International
Get your free AI visibility reportA strategist prepares it and walks you through it on a 20-minute call.
  1. 01We run your students’ questions in 3 assistants
  2. 02A strategist builds your report in 2 working days
  3. 03We walk you through it on a 20-minute call

Education results, Jan to Jun 2026 vs the previous six months

Executive education institution: non-branded keywords
+133%
Leading business school: keywords in Google’s top 3
+109%
Large private university: ranking keywords
6.5x
Source: Google Search Console
How they decide

One decision, five places to lose it

Students move from a broad question to a shortlist to your program page. Each step has a page type that wins it.

Broadquestion“what tostudy”Comparison“program A vsB”, “bestfor”ShortlistAI answers,portals,rankingsProgrampagefees,eligibility,outcomesInquiry orapplicationThe page type that wins itguidecomparisonlistings andproofprogram pageform andcounseling

The education search journey in five steps, and the page type that wins each one. Steps in order:

  1. Broad question (“what to study”). The page type that wins it: guide
  2. Comparison (“program A vs B”, “best for”). The page type that wins it: comparison
  3. Shortlist (AI answers, portals, rankings). The page type that wins it: listings and proof
  4. Program page (fees, eligibility, outcomes). The page type that wins it: program page
  5. Inquiry or application. The page type that wins it: form and counseling
The education search journey.
Why now

The shortlist starts in AI answers

More students start with AI than with Google, and AI builds its answers from many sources, not just your website.

36%of students researching college start with an AI assistant, vs 32% with Google
74%found institutions they had not considered through AI
50%dropped institutions from their list because of AI

Source: OHO prospective student survey, March 2026.

The AIanswerYour websiteprogram pages, fees,outcomesEducation portalsShiksha, Careers360,CollegeDuniaRankingsNIRF, QS and othersWikipedia and newsForums and videoReddit, Quora, YouTubeReviewsGoogle and portalreviews

Six sources AI assistants use to answer questions about an institution. 6 roles around “The AI answer”:

  • Your website: program pages, fees, outcomes
  • Education portals: Shiksha, Careers360, CollegeDunia
  • Rankings: NIRF, QS and others
  • Wikipedia and news
  • Forums and video: Reddit, Quora, YouTube
  • Reviews: Google and portal reviews
Where AI gets its answers about an institution. If these sources disagree, AI picks one or leaves you out.

What AI cites when it answers education questions (ChatGPT and Perplexity)

of answers cite an education portal
85%
cite an institution’s own site
52%
cite Wikipedia
23%
Source: dau Partners AI visibility study, November 2026
Inside your report

Four questions, answered for you

Can AI read your program pages?

Crawler access, page text versus PDFs, and whether fees, eligibility and dates are visible.

Do assistants understand your institution?

Schema, entity signals and consistent facts across your site and the web.

Are your pages answer-ready?

Answer-first openings and FAQs that AI can lift into a shortlist.

Who gets named instead of you?

Ask ChatGPT, Gemini and Perplexity a student question and see which institutions they name.

After the report

How we help fill the next intake

Program pages that rank and convert

One page per program with the facts students and AI look for.

AI search visibility

Monthly tracking of what assistants say about you, and fixes at the source.

Paid search for intakes

Program-level campaigns bid on qualified leads, paced to your admission cycle.

Measured to enrollment

CRM-connected reporting: cost per application and enrollment by program.

Questions

Before you ask for it

Is the report really free?

Yes. A strategist prepares your AI visibility report and walks you through it on a 20-minute call. No commitment.

What happens after I send the form?

We confirm by email, run the questions your students or parents ask through ChatGPT, Gemini and Perplexity, and book a call to walk you through what we found and what to fix first.

Do you work with business schools and executive education?

Yes. Our work includes a leading business school, for its degree and executive programs, and one of India's largest private universities.

How soon would we see results?

Technical and program page fixes can lift results within one admission cycle; broader non-branded growth builds over three to six months.

See where you stand before the next intake

Get my free AI visibility report