User Interface / User Experience For Rizort
About the Company
Rizort is a managed market place for luxury vacations, passionately focused on achieving the client’s purpose of travel. They offer their consumers an immersive vacation experience by prioritising comfort, and uniqueness along with the intent of the vacation.
About the Project
Evolving their immersive travel, the brand recently ventured into the B2B section with Incentive Travel products, for which they wanted a website design that now only aligns with their motto but also drives sales.
To create a unique design that drives the visitors to sign-up for the demo of their newly
launched B2B products, Spotlight and Symphony.
As the major objective of the website is to get sign-ups for the demo of the products, we created a user flow with the CTA button on every section. This allows us to drive across the purpose of the website as well as makes it easier for the user to access our services.
Effective information architecture is crucial to develop a successful website. We mapped out content in a hierarchical fashion to demonstrate the different products and establish the brand value.