About the Company
Magma HDI is a General Insurance Company providing comprehensive insurance options online. A joint venture between India’s premier and largest Non-banking financial company magma Fincorp Ltd and HDI Global SE of Germany.
About the Project
To design brand merchandise (Calendar + Diary) for new year gifting on the theme of ‘Truth must be told’.
To come up with a design and content outline that combines the element of information with the engagement factor.
To meet the challenge of coming up with a design that is engaging and cater to the information around various insurances, we decided to follow the theme of quirky yet minimal. We worked on a design theme that gives the impression of a school setting, breaking away from the corporate set-up usually followed in the industry. The colours resemble the chalkboard with the illustrations and elements made to look like scribbles in chalk to bring the entire idea to life.
In whole, the theme presents a vibe of learning, which is one of the goals of the merchandise.