Lecoanet Hemant

About the Company

Genes LH is a ready-to-wear brand of Lecoanet Hemant. It offers a lifestyle collection of apparel and accessories with a modernistic touch.

About the Project

Design Branding and promotional creatives, including Look books, catalogues, print ad campaigns etc.


To maintain a symphony between all the creative campaigns to create a brand recall value through designs.

Creative Theme

We created a design theme that is replica of their logo design, with ‘three stripes’ of the logo becoming the key elements of the creatives. These stripes mostly serves as visual devices for the supporting text. The colour palette and the vibe of the creatives differ according to the product range and launch themes.