GoMechanic

Got Oxigen Wallet Ranked Oxigen Wallet On The First Page Of SERP For The Majority Of Operator Related Keywords.

About the Brand

Go Mechanic is an online platform connecting car owners with service providers. They locally provide car services throughout the Indian cities. While expanding their business to new cities, they wanted to rank for local searches related to car servicing.

Target

The target was to rank on the first page on a web search for operator related keywords. With many e-wallets in the competition already listed on the first page of Google, Oxigen needed to feature in operator related keyword searches with high search volume and high competition.





Strategy

We started with market research and opportunity sizing to understand the potential reach of the brand in the automobile segment. We, then, worked on the complete architecture in a way that the website serves local audience first, starting with cities like Gurgaon, Delhi, Noida. Subsequently, Business listings were optimised as part of the local search strategy and embedded with local keywords, i.e. near me.

Results

2 months

In a time period of 2 months, the
website started ranking on the first
page for the majority of relevant
keywords like – car repair near me, car
service repair in Gurgaon, best car
garage in Gurgaon etc.